Pidilite Company Overview - It's Profile & Company Products

Way back in 1954, a 29-year-old trader in chemicals, with a law degree under his belt and the zeal of enterprise in his heart, started his own modest business, manufacturing a single product at Jacob Circle in Mumbai. The product was synthetic glue, and the young, ambitious entrepreneur was our founder, the late Shri Balvant Kalyanji Parekh. In 1959, deciding to get into the manufacture of industrial chemicals, Balvant Parekh named his company Pidilite Industries Limited.

We are a service-oriented, specialty chemicals company sustaining a strong bond with clean chemistry and our customers around the globe. What began as a single-product company is today a major manufacturer of premium specialty chemicals, serving diverse markets across the world. Pidilite is now India’s market leader in adhesives and sealants across all three business segments – branded consumer products, trade products, and industrial products.

Passion for Innovation, Consistent Quality, & Customer Intimacy

1

K+

Developed Products

600

K+

Dealers/ Retailers

5

K+

Employees

$

1

Bn+

Turnover

Awards

Abby Awards 2016

Silver in Events and Experiential Public Relations

‘The Fevicol Room’ at Lalbaugcha Raja won the Silver at the Abby Awards 2016 in the Events and Experiential Public Relations category.

CNBC TV 18 11th IBL Awards

Most Promising Company of the Year

The Company received the ‘Most Promising Company of the Year’ at the CNBC-TV18, 11th India Business Leader Awards (IBLA).

Abby Awards 2016

Bronze in Online Games category

‘Kwik Kwik Fevikwik’, the digital boat race contest won the Bronze at the Abby Awards 2016 in the Online Games category.

Golden Mikes 2016

Bronze in Effectiveness

Fevikwik ‘Pyaun Pyaun’ radio campaign won a Bronze at the Golden Mikes 2016 in Best Use of Branded Content/ Sponsorship on Radio in Effectiveness category.

Acetech 2015

Gold Award at Design Wall

Dr. Fixit stall at Acetech 2015 won the Gold Award at Design Wall 2015 alongside winning a Bronze in Grand Stand Awards.

13th I.C. & E. on Sustainable Habitat & Smart Cities

Most Innovative Product

Content to show - Dr. Fixit got an award for excellence for the ‘Most Innovative Product’ at the 13th International Conference & Exhibition on Sustainable Habitat & Smart Cities at Jaipur Exhibition & Convention Center.

Buzziest Brand 2014

Ranked 2nd

Fevicol was ranked 2nd in the Buzziest Brand 2014, an annual poll conducted by India’s largest marketing and advertising portal afaqs.com.

Consumer Products Awards

EY Entrepreneur Of The Year Award 2014

The EY Entrepreneur Of The Year Award 2014 was awarded to Mr. M.B. Parekh, Executive Chairman, Pidilite Industries Ltd, in the Consumer Products category.

Dun & Bradstreet Awards 2014

Dun & Bradstreet Corporate Award in Chemical Award

Pidilite Industries received the Dun & Bradstreet Corporate Award 2014 in the chemical sector.

Economic Times Awards 2014

Most admired brands in the Indian market

Dr. Fixit Blueseal won The Economic Times Acetech Design Wall 2014 for Commitment to Excellence and Extraordinary Innovation.

Brand Equity Awards 2014

India’s 45th Most Trusted Brand

Dr. Fixit Blueseal won The Economic Times Acetech Design Wall 2014 for Commitment to Excellence and Extraordinary Innovation.

Envies Awards 2014

Print advertisements Award

The Fevicol ‘Crosswords’ and the Fevikwik ‘Object Tears’ print advertisements won at Envies 2014.

Abby Awards 2014

Corporate - Public Relations Award

Fevicol Shramdaan Divas won the Silver at the Abby Awards 2014 in the Corporate Category for Public Relations.

Economic Times Acetech 2014

Grand Stand Award

Dr. Fixit stall won the Grand Stand Award – Special Jury Recognition for the best stall at The Economic Times Acetech, in Mumbai and New Delhi, for the year 2014.

Economic Times Acetech Design Wall 2014

Commitment to Excellence and Extraordinary Innovation

Dr. Fixit Blueseal won The Economic Times Acetech Design Wall 2014 for Commitment to Excellence and Extraordinary Innovation.

EEMAX 2014

The Best Dealer Activation Award

Dr. Fixit LW+ Shaadi – Ek Atoot Bandhan won a Bronze at EEMAX 2014 in the Best Dealer Activation Award category.

“Paani Roko’ campaign 2014

Silver at the Outdoor Advertising Award

Dr. Fixit won a Silver at the Outdoor Advertising Awards 2014 in the Real Estate & Construction category for the ‘Paani Roko’ campaign in Mumbai.

Acetech Design Wall

Silver brand’s consistent commitment to excellence and extraordinary innovation

Dr. Fixit Extensa was awarded the Silver Winner by ACETECH Design Wall for the brand’s consistent commitment to excellence and extraordinary innovation.

Brand Trust Report India Study 2013

1st in Consumer Products Adhesives in India

The Brand Trust Report India Study 2013 ranked Fevicol 1st in Consumer Products Adhesives in India, followed by Fevikwik and Fevistik in 2nd and 3rd place. Fevicol was also ranked as India’s 62nd Most Trusted Brand in 2013, in Brand Equity’s Most Trusted brands survey. Fevicol is also the 4th Most Trusted Brand in the Household Care Category.

PlumbexIndia

3rd prize for Best Stall Design

The Holdtite Stall won 3rd prize for Best Stall Design at PlumbexIndia, the country’s only international trade show for plumbing and other allied products, organised in Mumbai.

Abby Awards 2013

Best Digital Brand Website

Fevikwik.in website won a Bronze for the Best Digital Brand Website in the Abby Awards 2013.

EMVIE Awards

Silver in Best Ambient Media category for an innovative ‘ free store

Fevicol won the Silver EMVIE in the Best Ambient Media category for an innovative ‘ free store’ activation at a city mall in Mumbai wherein 87 wooden items of all shapes and sizes were on display. Visitors were offered the opportunity to pull off any of these items and walk away with it. However, none of the wooden items could be removed, thereby reinforcing Fevicol as the ultimate and most reliable glue.

EMVIE Awards

The creative campaigns of Fevicol Marine ‘Ferry’, Fevikwik ‘Hassi Brothers’ and Fevicol ‘Free Store’ activation won an EMVIE award each.

Brand Equity Awards 2012

3rd Most Trusted Brand

Fevicol was also ranked 3rd Most Trusted Brand in the Household Care Category.

Brand Equity Awards 2012

India’s 45th Most Trusted Brand

Fevicol was ranked as India’s 45th Most Trusted Brand in 2012 in Brand Equity’s Most Trusted brands survey. Fevicol was ranked amongst the Most Trusted Brands list for 5 consecutive years.

Zee Business Brand Awards

Zee Business Brand Excellence Award

Fevicol was a recipient of the Zee Business Brand Excellence Award.

Economic Times Awards

Silver Medal in Indian Manufacturing Excellence Award

One of the units of the Company located at Baddi, Himachal Pradesh (Baddi – Unit II) won a silver medal in Indian Manufacturing Excellence Award. This award is given by Economic Times in partnership with Frost & Sullivan to recognize manufacturing capability in India.

OOH 2011

Bronze in Creative

Fevikwik won Bronze in Creative in OOH at Goafest.

Exchange4media Awards 2011

Best Innovative Outdoor Award

Dr. Fixit won the “Best Innovative Outdoor Award of 2011” from Exchange4media. An under construction building at Western Express Highway, near Santacruz Airport was wrapped with a message reading, “Wrap your house with this or else, Dr. Fixit.”

Abby Award 2011

Radio Advertisement Award

The “Master Jee” radio advertisement of Fevicol Marine won the Abby award at Goafest 2011.

Dun & Bradstreet – Rolta Corporate Awards 2010

Top Indian company in the Chemicals sector

Pidilite won the Dun & Bradstreet – Rolta Corporate Award 2010 for the top Indian company in the chemicals sector.

Effie award 2010

“Moochwali”, The commercial

“Moochwali”, the commercial for Fevicol released last year as part of Golden Jubilee Year celebrations, won Effie award 2010.

Brand Equity Awards

41st Most Trusted Brand in India

Brand Equity ranked Fevicol as the 41st most trusted brand in India which is an improvement over the ranking of the previous year.

Pitch India Awards 2010

Pitch India’s Top 50 Marketers Award

Fevicol won the Pitch India’s Top 50 Marketers Award 2010 in the Ageless brands category.

CMO Council Awards 2010

“Power Brands” & “Mastermind” Awards

Fevicol was listed under the prestigious “Power Brands” in India in 2010. Fevicol was also conferred the status of “Masterbrand” by the CMO Council.

ABBY Awards 2009

ABBY Award

There were two new commercials for Fevikwik with the theme “Paanch Rupiya Nikal” and one of these won an ABBY at the Goafest.

ABBY Awards 2004

ABBY Silver in the Homes/ Decor/Leisure category

At the prestigious ABBY 2004 Awards, Fevicol won the Special Gold for the Best Continuing Campaign. The Fevicol "Pretender" TV Commercial won an ABBY Silver in the Homes/ Decor/Leisure category.

ABBY Awards 2003

Silver for Best Continuing Campaign

The Company continues to win recognition for its advertising, created by Ogilvy & Mather. At the ABBY awards, Fevicol won the silver for the Best Continuing Campaign over the years. The Fevicol "Train" TV Commercial also won silver in the category of Single Advertisement for Daily Household Products.

Cannes Awards 2002

Silver in the Household Maintenance Products

At the 2002 Cannes Awards, considered to be the Oscars of the advertising world, the Fevicol Bus TV Commercial won a Silver in the Household Maintenance Products category.

Asia Pacific Advertising Festival

Best Soundtrack in TV Commercials

At the Asia Pacific Advertising Festival, the Fevicol Bus TV Commercial and M-Seal Will TV Commercial won a Bronze each in their respective product categories. Moreover, a special award for the Best Soundtrack in TV Commercials was also awarded to the Fevicol Bus TV Commercial.

ABBY Awards 2001

Gold for the Advertising Campaign of the Years

At the ABBY Awards, Fevicol advertising won a Gold for the Advertising Campaign of the Year and also a Silver for the Best Continuing Campaign over the years. The M-Seal ?Will? TV Commercial won a Gold in the category for Single Advertisement.