Global brand owners are actively searching for ways to develop products that provide exceptional performance and unique benefits that consumers can enjoy and appreciate.... At our company, we strive to introduce innovations and collaborate with our clients to create products that cater to the varied requirements of consumers in the home and personal care industry. This segment is a broad category that includes a wide range of products used in households and for personal hygiene and grooming purposes. These products are designed to clean, sanitize, moisturize, protect, and enhance the appearance of surfaces and skin. Additives and rheology modifiers are important components that can enhance the properties and functionality of home and personal care products. This is a large and growing industry that serves a diverse customer base driven by factors such as changing consumer lifestyles, increasing awareness about personal hygiene and health, and the rise of e-commerce and digital marketing platforms.